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Franklin’s Gardens Stadium Seating Upgrade for Northampton Saints: Bespoke Player & Tunnel Club Seats

Updated: Nov 19

Link Seating has completed another bespoke stadium seating upgrade at Franklin’s Gardens, home of Premiership Rugby’s Northampton Saints. This latest project introduced our beam-mounted player seats, fully upholstered and embroidered with the Saints logo, alongside exclusive Tunnel Club rows designed to elevate the premium matchday experience.


Before and after view of players’ seating at Franklin’s Gardens, Northampton Saints stadium, showing upgrade to bespoke EVO seats
Side-by-side comparison showing the transformation from old players’ seats to bespoke upholstered EVO seating at Franklin’s Gardens.

Replacing Worn Players’ Seats at Franklin’s Gardens

After years of heavy use and exposure to the elements, the previous players’ seats were showing signs of wear. Upgrading to bespoke stadium seating was essential to improve comfort, durability, and style, while showcasing the club’s identity.


Worn players’ seats at Franklin’s Gardens before the bespoke EVO seating upgrade.
Old and worn player seats at Franklin’s Gardens, Northampton Saints stadium, before upgrade.

Bespoke EVO Seats for Comfort & Northampton Saints Identity

To refresh the players’ seating, we installed our EVO beam-mounted seats, a flexible and ergonomic solution built for stadium environments. Each seat was upholstered and embroidered with the Northampton Saints logo, combining durability with premium style. These bespoke player seats provide the comfort and support athletes need before and after games, while reflecting the club’s heritage.


New bespoke EVO player seats at Franklin’s Gardens, Northampton Saints stadium, fully upholstered and embroidered
Completed bespoke EVO player seats at Franklin’s Gardens, featuring Northampton Saints embroidery and premium upholstery.

Tunnel Club Seating: Premium Views for Members

Just behind the players’ rows, we created a special Tunnel Club seating section. These custom rows are also embroidered with both the Northampton Saints and Tunnel Club logos, offering members an exclusive and immersive rugby hospitality experience. Positioned just behind the players, Tunnel Club members now enjoy unrivalled views and a premium matchday experience.


Behind the Scenes: Installation Process

The Link Seating team managed the full installation from start to finish, ensuring the upgrade was completed efficiently and to the highest standards. Every detail, from precision placement to final upholstery, reflects our commitment to quality craftsmanship in stadium seating projects.


Side-by-side view showing removal of old players’ seats and installation of new bespoke EVO seats at Franklin’s Gardens, Northampton Saints stadium
From old to new: removal of worn players’ seats and installation of bespoke EVO seating at Franklin’s Gardens.

Continuing Our Partnership with Northampton Saints

Link Seating has a long-standing relationship with Franklin’s Gardens, with three of the four stands already featuring our seating in various configurations. In 2018, we refreshed and rebranded the Tetley’s Stand into the Carlsberg Stand, installing over 3,400 seats—including bespoke VIP seating—within just four weeks, helping bring the stadium capacity to 15,249 seats.

Returning now to deliver the bespoke players’ seating demonstrates the trust and ongoing partnership we have with Northampton Saints.


Past Franklin’s Gardens stadium seating projects, including Carlsberg Stand and other bespoke Northampton Saints seating by Link Seating
Side-by-side view of previous Franklin’s Gardens seating projects, including the Tetley’s Stand refresh into the Carlsberg Stand and other bespoke Link Seating installations.


This slideshow highlights the recent stadium seating upgrade at Franklin’s Gardens for Northampton Saints. See the transformation from worn players’ seats to modern bespoke EVO player seats and Tunnel Club VIP rows. The images capture the installation process—before, during, and after—showcasing enhanced comfort, style, and a premium matchday experience for players and members.

The finished bespoke EVO player seats and Tunnel Club rows at Franklin’s Gardens, providing premium comfort and style for Northampton Saints players and VIP members.

The Finished Result: Franklin’s Gardens Stadium Seating Upgrade

The transformation is clear: weather-worn seats replaced with bespoke, durable, and stylish seating. The new EVO seats provide comfort for players and reflect club pride, while the Tunnel Club rows add a layer of exclusivity for supporters.

Projects like this show how bespoke stadium seating can enhance the experience for both athletes and fans—ensuring Franklin’s Gardens remains one of the most respected grounds in Premiership Rugby.




What Northampton Saints Said About the Upgrade


Link Stadium Seating have been a trusted and valued supplier of Northampton Saints for many years. Their continued support, reliable service, and high-quality seating have played a vital role in the smooth running of our stadium year after year.
From annual maintenance and upgrades to major projects such as the Women’s Rugby World Cup, the Link team have consistently gone above and beyond – providing expert advice, working flexibly around our schedule, and ensuring every job is completed to the highest standard.
Most recently, they installed our new players’ seats and Tunnel Club VIP seating, which have been a fantastic addition for both players and supporters alike. We know we can count on them – and that confidence is why our relationship continues to grow.


Want to upgrade your stadium seating? Contact the Link Seating team today to explore bespoke solutions for players, VIP areas, and fans.



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