Cheltenham Town FC Upgrades Main Stand with Link Stadium Seating Installation

View of the completed stand showing new seats overlooking the pitch.

Cheltenham Town FC has completed a stadium seating upgrade at Whaddon Road, with Link Stadium Seating supplying and installing 198 new stadium seats within the Main Stand.

The project has delivered a modern, comfortable and durable seating solution for supporters, hospitality guests and VIP areas, enhancing the matchday experience at the home of the Robins.

Working closely with Cheltenham Town FC, Link designed and installed a seating configuration tailored to the club's requirements, combining practicality, comfort and a high-quality finish throughout the stand.

Completed Cheltenham Town FC Stadium Seating Upgrade

The Completed Main Stand Seating Installation. Click images to zoom.

New Link Mirage stadium seating installed at Cheltenham Town FC’s Main Stand

A view across the newly upgraded seating area at Whaddon Road

Link Mirage seating provides a modern and comfortable matchday experience

Completed seating installation within the Main Stand

A tailored seating solution designed around the club’s requirements

Durable Link Mirage seats designed for high-use sporting environments

The Mirage seating system combines comfort, durability and reliability

Quality finishes throughout the completed stadium seating installation

Premium upholstered seating installed for directors and hospitality areas

Enhanced comfort with bespoke upholstered VIP seating

Luxury padded VIP stadium seats featuring bespoke upholstery at Cheltenham Town FC

Bespoke VIP seating featuring the Cheltenham Town FC crest

Images kindly supplied by Cheltenham Town FC

A Bespoke Seating Solution for Cheltenham Town FC

The Main Stand upgrade required a flexible seating solution that could accommodate different spectator requirements, from general admission areas through to premium hospitality spaces.

The completed installation included:

• Rows of general admission seating

• Rows of upholstered padded seating

• Rows of bespoke VIP seating featuring embroidered Cheltenham Town FC crest

  
  

This combination provides supporters and guests with a range of seating options while maintaining a consistent and professional appearance throughout the stand.

The completed installation provides Cheltenham Town FC with a refreshed Main Stand, combining modern seating design with the durability required for a busy football stadium environment.

The bespoke VIP seating area, including the club crest detail, provides an enhanced matchday experience for hospitality guests, while the general admission seating delivers improved comfort for supporters.

Link Mirage Stadium Seating

The Cheltenham Town FC project features Link's Mirage stadium seating system, designed to provide comfort, durability and reliability in demanding spectator environments.

Suitable for football stadiums, sporting venues and entertainment facilities, Mirage combines a robust construction with a clean, modern appearance.

Key features include:

• Durable design for high-use venues

• Self-tipping seat mechanism

• Comfortable spectator experience

• Suitable for a wide range of stadium environments

Delivering Stadium Seating Solutions Across the UK and Ireland

With experience delivering seating installations for football clubs, sporting venues and entertainment facilities, Link Stadium Seating provides bespoke spectator seating solutions designed around each venue's requirements.

From complete stand refurbishments to replacement seating projects, our experienced team works with clubs and venues to deliver practical, durable and high-quality seating systems.

Recent projects include stadium seating installations across the UK and Ireland, supporting clubs in improving supporter comfort and enhancing their facilities.

Upgrade Your Stadium Seating with Link

Looking to improve your stadium seating?

Our team can help design and deliver a seating solution tailored to your venue.

Contact Link Stadium Seating to discuss your next project.