Major UK Football Stadium – Multi-Phase Mirage Seating Installation

Project overview

Link Stadium Seating has completed multiple phases of seating installation at a major UK football stadium, supplying and installing upholstered Mirage seating as part of an ongoing spectator seating upgrade.

The project has involved the removal of existing seating and installation of new Link Mirage seats, providing a modern, comfortable and durable solution designed to meet the demands of a busy professional football environment.

Across the completed phases, Link's installation team has worked within an operational stadium environment, coordinating the works carefully to ensure efficient installation and minimal disruption.

A phased approach to stadium seating renewal

Large stadium seating upgrades often need to be delivered in phases, allowing individual areas of a venue to be renewed while maintaining the wider operation of the stadium.

For this project, Link has supported the venue through multiple installation phases, with approximately 700 upholstered Mirage seats supplied and installed during the initial phase.

The latest phase builds on the earlier installation, continuing the programme of seating improvements within the stadium.

The project has involved:

• Removal of existing spectator seating.

• Supply and installation of Link upholstered Mirage seats.

• Installation across multiple seating areas and project phases.

• Careful coordination of installation works within an operational football stadium.

• Delivery by Link's experienced stadium seating installation team.

By taking a phased approach, the venue can progressively upgrade its seating infrastructure while maintaining a consistent, high-quality finish throughout the completed areas.

Upholstered Mirage seating for professional football

The Link Mirage is one of Link Stadium Seating's core spectator seating solutions, developed for sports venues, stadiums and other high-use environments.

For this project, the Mirage was specified with an upholstered finish, providing additional comfort and a premium appearance while retaining the robust construction required for long-term use within a professional football stadium.

The combination of durable construction, ergonomic design and upholstered finish makes Mirage suitable for a wide range of spectator areas, from general admission seating through to premium environments.

Installation within a live stadium environment

Stadium seating installation requires careful planning, coordination and attention to detail, particularly when works are undertaken within an operational venue.

Link's experienced installation team managed the seating replacement process from removal of the existing seats through to installation of the new Mirage seating.

Working closely with the venue's on-site teams, the installation was planned to ensure efficient progress while maintaining a safe and organised working environment.

The project demonstrates Link's ability to deliver seating installation programmes within high-profile sporting venues, where access, logistics, programme requirements and installation quality all need to be carefully managed.

Project at a glance

Venue: Major UK football stadium

Project type: Multi-phase stadium seating upgrade

Seating: Link Mirage upholstered seating

Installation: Link Stadium Seating installation team

Project scope:

• Removal of existing spectator seating.

• Supply and installation of upholstered Mirage seating.

• Multiple phases of seating renewal.

• Approximately 700 seats installed during the initial phase.

• Further seating installation completed as part of the ongoing upgrade programme.

About Mirage

The Link Mirage is a versatile spectator seating solution designed for stadiums, sports venues and other demanding environments.

Available with a range of finishes and configurations, Mirage combines comfort, durability and a clean, contemporary appearance. The upholstered option provides additional comfort and a premium finish, making it particularly suitable for areas where enhanced spectator experience and appearance are important.

With seat centres available from 460–480 mm, Mirage can be configured to suit different venue requirements while providing a practical, long-lasting seating solution.

Stadium seating expertise

From individual seating areas through to large-scale, multi-phase stadium upgrades, Link Stadium Seating provides complete seating supply and installation services for professional sports venues across the UK.

Our experienced installation team works alongside venue teams, contractors and project stakeholders to deliver seating projects efficiently, safely and to a high standard.