Cinch Stadium – Franklin’s Gardens: Premium Players’ Seating & Tunnel Club Upgrade

Project Overview

Link Stadium Seating delivered a bespoke seating upgrade at Cinch Stadium at Franklin’s Gardens, home of Northampton Saints, supplying premium players’ seats and additional seating rows for Tunnel Club members. The project formed part of the club’s ongoing investment in high‑quality matchday experiences and enhanced hospitality environments.

This installation showcases how Link EVO seating can be adapted into premium, customised seating solutions for elite sports venues across the UK and Ireland.

A Bespoke Seating Solution for Elite Rugby Environments

Franklin’s Gardens required a seating system that delivered:

• Premium comfort for players and coaching staff

• A high‑end hospitality experience for Tunnel Club members

• A modern, visually consistent finish

• Long‑term durability suitable for a professional rugby venue

Our EVO stadium seat model was selected and customised to meet these requirements, demonstrating its versatility beyond standard general admission seating.

Scope of Works

The project included the design, supply and installation of:

• Bespoke premium players’ seats

• Additional seating rows for Tunnel Club members

• Customised EVO seating configurations

• Enhanced finishes and detailing suitable for hospitality and professional team environments

This upgrade improved comfort, presentation and functionality within one of the Premiership’s most iconic stadiums.

Premium Players’ Seating

The players’ seating area was fitted with bespoke EVO seats, adapted with:

• Enhanced padding

• Premium upholstery

• Custom finishes

• Ergonomic support for extended use

These seats provide a professional‑grade comfort level while maintaining the durability required for high‑traffic, high‑intensity sporting environments.

Tunnel Club Seating Upgrade

To elevate the Tunnel Club experience, additional rows of EVO seating were installed with:

• Premium finishes

• Consistent colour matching

• Hospitality‑grade comfort

• A modern, cohesive appearance

This ensures Tunnel Club members enjoy an enhanced, close‑proximity matchday experience with improved comfort and visibility.

Installation

Installation was carried out by our specialist stadium seating team, ensuring:

• Precise alignment

• Consistent spacing

• High‑quality finish

• Safe working practices within an active stadium environment

The project was delivered efficiently and to the exact specification required by Northampton Saints.

Result

The completed upgrade provides:

• A premium seating environment for players and Tunnel Club members

• A modern, uniform aesthetic across upgraded seating zones

• A durable, long‑term solution suitable for elite rugby venues

• Enhanced comfort and visual impact within Cinch Stadium

This project demonstrates how our EVO stadium seat can be adapted into high‑end seating solutions for professional sports clubs.

Project at a Glance

• Venue: Cinch Stadium at Franklin’s Gardens, Northampton

• Client: Northampton Saints

• Project Type: Premium seating upgrade

• Seat Model: Link EVO (bespoke configuration)

• Installation Included:

  • Premium players’ seating

  • Additional Tunnel Club seating rows

  • Custom finishes and upholstery

  • Full installation and alignment

• Sector: Professional rugby / hospitality seating

About EVO

The Link EVO seat is a versatile, durable and highly adaptable spectator seating system used across football stadiums, rugby venues, GAA grounds and multi‑use arenas. Its modular design allows clubs to create:

• General admission seating

• Hospitality and premium seating

• VIP and directors’ seating

• Bespoke player and staff seating solutions

EVO is engineered for modern stadium environments, offering long‑term durability, excellent comfort and a clean, contemporary aesthetic suitable for both new builds and refurbishment projects.

For premium seating upgrades, hospitality seating enhancements or bespoke seating configurations, contact Link Stadium Seating to discuss your next project.